A message campaign on the effects of social media on users' mental health.
The re:mind is about bringing awareness on how social media can negatively impact users' mental health. The message campaign is focused on helping users understand and learn better ways to manage social media usage by providing educational tips, information, and guest lectures to the UC Davis campus.
The re:mind project was a student-created project by Jazmine Escobar-Solorio, Devin Jacobsen, and I. We brainstormed topics and found out that we were all passionate about bringing awareness to social media addiction. As we researched more into the dangers of social media, it affirmed that social media and mental illness are linked together, and do feed into each other like a vicious cycle.
As social media has become ingrained in our everyday lives, it is more difficult to discern what is real among the curated perfectionism online. We want to re:mind users to be more aware of their social media usage and educate them on the toll it can have on their mental health. Our target audience, 13 to 25 year olds, are susceptible to the overuse of social media, which may cause potential harm to their mental, emotional and their “real-world” relationships. We hope that through education and resources, we can equip users with a toolkit to better understand and manage these risks and improve their overall social media usage for a healthier relationship with online social platforms.
We took our research and compiled it into an editorial and mimicked what it would look like if actually published in a magazine. I was creating one that was inspired by Wired magazine as I felt that this campaign topic would be suiting in that magazine.
Below is the process manual which documents the process it took from brainstorming our logo to creating a fully-fledged campaign that could be implemented on the UC Davis campus and as a program available for students at the UC Davis Student Health & Wellness Center.
The re:mind campaign was my senior capstone project and I am proud of what my team and I have created and talked about. We can see this campaign expanding and becoming a real program in schools, because social media is not going away at all. People love to share and connect about the good times, but the rarely talk about the bad associated with utilizing social media. Overall, with our campaign we believe it was successful in bringing awareness and providing the tips and tools for users and destigmatize mental illness.