It all started when...
I told a old friend of mine via Facebook their boba shop's flyer date had a small error.
Since we hadn't connected in awhile, we asked each other how we were doing. At one point they asked what I've been up to and I told them I'm now declared a design major! Intrigued, they asked for my portfolio. I linked it, but then didn't hear back....
A few weeks later and out of the blue, they messaged me and asked me if I could do certain projects for them. They needed a logo badly for their organization and hadn't had one since they were established a year ago. After hearing their request, I was more than happy to help!
Thus a logo for the Pre-Physician Assistant United (PAU) at the California State University, East Bay (CSUEB) was requested!
This was my 1st time working with a client and it was an extremely enjoyable process for me. Not only was I able to apply my hard skills in the real world by creating a logo for their organization, but I was able to apply my people skills. I love working and exchanging ideas with others, especially when I get to help them solve a problem through design.
Get educated: They first educated me on the significance of a symbol, exclusively the Rod of Asclepius. That was the correct use of the symbol to represent "healing and medicine" and not the caduceus, which is actually incorrect as most people think of when it comes to medicine practice.
Mood Board: I asked them to send me reference pictures and potential color schemes they had in mind to best represent their professional organization at CSUEB.
Sketches: At first I did a few hand sketches and then jumped onto Adobe Illustrator to draft up a few digital versions to send to my client for review.
Revisions: As my client didn't know which fonts or colors to choose I provided some suggestions for them to choose from. I also took their critiques to provide better revisions to get closer to their goals.
Final: They showed their team before finalizing a version. Soon after they chose the logo you can see below. In addition to the logo, I created a branding look book for the organization's reference in the years to come.
Eventually the logo was used on the club's graduation stoles!