The branding of exo-K9 happened when biomedical engineering students and design students of very different fields came together to create a presentable logo and brochure for their clients.
The exo-K9 team: Anthony Sorbera, Jennifer Nguyen, Matthew Ho, and Patrick Foster created a cast for injured smaller and younger dogs that could not undergo fracture-repair surgery. It is 3D printed to allow for comfortability, mobility, and personalization. As each dog is unique, 3D printing allows for high degree of personalization and modification to fit the needs of the patient.
Understanding their product and seeing their CAD model, the design team: Isaac Tseng, Linh Quan, and I wanted to take elements from their cast to incorporate into the logo. Our clients worked together with us and filled out moodboards to let us get a better sense of the logo they had in mind.
The clients wanted to express their product's essential components, which is the cast and the hinge. And we felt the voronoi pattern that unique to the cast needed to be utilized and so was placed in the logo as seen. And as this product is exclusively for smaller dogs, we had a silhouette of a chihuahua to represent their users.
After a series of reiteration and meeting up, we created a logo they loved so much they used it on their group t-shirts when presenting for the Symposium.
To view more information of their project visit: http://www.vetmed.ucdavis.edu/whatsnew/article.cfm?id=4036