The Design Career Fair team decided to become a club and so we needed a logo to represent us as the DCF logo was for the Design Career Fair itself.
We had no particular direction in which the logo should look like besides including our name somehow, so I went about using the design brief process.
I compiled a mood board to express my brainstorm ideas. There were three options when coming up with a logo and it can be either iconic, a logotype, or a combination of them both. I drafted a few with the initials, "DCC" but it wasn't speaking out to me, so I reflected on our team and our group's goals. We wanted to become a club so it would be considered "official." But our group's goals remained the same!
Keeping that in mind, I wanted to choose an icon that represented how our club's goal is to help design students with forwarding their careers beyond UC Davis. In the first year of the Design Career Fair, I was just an attendee. It was a small fair that was really full of energy and I felt motivated to talk to employees even though I wasn't looking for a job or internship at that time. I recalled that a symbol of the career fair was an airplane, so I wondered if we could revisit our original old roots....
From a few sketches, I came up with a mock-up of how our logo could look like. As a new club on campus I was concerned about letting people know about our club name and our purpose. I didn't want others to assume we were a club about creating airplanes. So I did a combination mark of the airplane and our name!
With creating a logo comes reiterating! Team leads put in their own input with how to go about the logo and produced their own mock-ups. As we offered each other critique, we agreed with the concept of the airplane logo and create more reiterations.
Team leads came together to finalize a vote on the logo and now it's being used by DCC and all the sub-teams such as graphics, outreach, exhibits, and marketing. This club is continuing beyond the original team, as it is continuing to bring opportunities to students, and far-reaching as we hope this logo expresses too!
*Final logo reiteration courtesy of Isaac Tseng