A message campaign on the effects of social media on users' mental health.
The re:mind is about bringing awareness on how social media can negatively impact users' mental health. The message campaign is focused on helping users understand and learn better ways to manage social media usage by providing educational tips, information, and guest lectures to the UC Davis campus.
The re:mind project was a student-created project by Jazmine Escobar-Solorio, Devin Jacobsen, and I. We brainstormed topics and found out that we were all passionate about bringing awareness to social media addiction. As we researched more into the dangers of social media, it affirmed that social media and mental illness are linked together, and do feed into each other like a vicious cycle.
As social media has become ingrained in our everyday lives, it is more difficult to discern what is real among the curated perfectionism online. We want to re:mind users to be more aware of their social media usage and educate them on the toll it can have on their mental health. Our target audience, 13 to 25 year olds, are susceptible to the overuse of social media, which may cause potential harm to their mental, emotional and their “real-world” relationships. We hope that through education and resources, we can equip users with a toolkit to better understand and manage these risks and improve their overall social media usage for a healthier relationship with online social platforms.
The re:mind campaign was my senior capstone project and I am proud of what my team and I have created and talked about. We can see this campaign expanding and becoming a real program in schools, because social media is not going away at all. People love to share and connect about the good times, but the rarely talk about the bad associated with utilizing social media. Overall, with our campaign we believe it was successful in bringing awareness and providing the tips and tools for users and destigmatize mental illness.
It all started when...
I told a old friend of mine via Facebook their boba shop's flyer date had a small error.
Since we hadn't connected in awhile, we asked each other how we were doing. At one point they asked what I've been up to and I told them I'm now declared a design major! Intrigued, they asked for my portfolio. I linked it, but then didn't hear back....
A few weeks later and out of the blue, they messaged me and asked me if I could do certain projects for them. They needed a logo badly for their organization and hadn't had one since they were established a year ago. After hearing their request, I was more than happy to help!
Thus a logo for the Pre-Physician Assistant United (PAU) at the California State University, East Bay (CSUEB) was requested!
This was my 1st time working with a client and it was an extremely enjoyable process for me. Not only was I able to apply my hard skills in the real world by creating a logo for their organization, but I was able to apply my people skills. I love working and exchanging ideas with others, especially when I get to help them solve a problem through design.
Get educated: They first educated me on the significance of a symbol, exclusively the Rod of Asclepius. That was the correct use of the symbol to represent "healing and medicine" and not the caduceus, which is actually incorrect as most people think of when it comes to medicine practice.
Mood Board: I asked them to send me reference pictures and potential color schemes they had in mind to best represent their professional organization at CSUEB.
Sketches: At first I did a few hand sketches and then jumped onto Adobe Illustrator to draft up a few digital versions to send to my client for review.
Revisions: As my client didn't know which fonts or colors to choose I provided some suggestions for them to choose from. I also took their critiques to provide better revisions to get closer to their goals.
Final: They showed their team before finalizing a version. Soon after they chose the logo you can see below. In addition to the logo, I created a branding look book for the organization's reference in the years to come.
Eventually the logo was used on the club's graduation stoles!
An interactive platform that collects user-submitted profiles and plots them on a map to show diversity across design on a map. Read more to view my process!
You can find my project here:
Branding of exo-K9
The branding of exo-K9 happened when biomedical engineering students and design students of very different fields came together to create a presentable logo and brochure for their clients.
The exo-K9 team: Anthony Sorbera, Jennifer Nguyen, Matthew Ho, and Patrick Foster created a cast for injured smaller and younger dogs that could not undergo fracture-repair surgery. It is 3D printed to allow for comfortability, mobility, and personalization. As each dog is unique, 3D printing allows for high degree of personalization and modification to fit the needs of the patient.
After a series of reiteration and meeting up, we created a logo they loved so much they used it on their group t-shirts when presenting for the Symposium.
In my DES 115 class we were given the body copy of the Design & the Play Instinct by Paul Rand and was tasked with creating a book design that could convey the Paul Rand's concept of play. Which is to learn how to play with your designs within constraints. In the making of this book, I improved on my knowledge of InDesign and use of grids to keep alignment from page to spread.
Through a packaging class taken at UC Davis, I had created branding and the packaging for a frozen chocolate strawberries on the go!
Here is my process manual on how I developed the product and branding from scratch here.
I collaborated with a biomedical engineering team, John Madsen, Shawn Chizari, Joe Pourtabib, Johnny Phan to help create their logo and brochure for their product, Hydrocrit. The team presented and handed out the brochure to potential clients at the 2018 Senior Design Showcase for the UC Davis College of Engineering.
I was hired to digitize and create a logo by a business owner in Merced, CA. It is a small business where the owner wants to create a Lao-Vietnamese Asian fusion food truck for the community and college students to enjoy.
Together we worked remotely in a collaborative process to make the logo happen. The owner already knew that she wanted a Buddha and the name of her company and a general design, so I took her sketch as shown and created different drafts with various type.
In the end we came up with the final logo you see here. It was enjoyable working with them and there will be future projects as their business grows!
Commissioned to design a T-shirt for Erahs Dance group at UC Davis.
It all started when I joined the Design Career Fair (DCF) my 2nd year...
As I was just kicking off in my design career, I already knew I wanted to make a difference, solve problems, and create beautiful solutions in return. And that journey began when I chose to join DCF.
It was a very new group that started back in 2014, when our founder, Tiffany Trieu questioned, "Why don't our designers have career fairs?" The ones offered by UC Davis were great, but to find a specific company to hire designer(s) was rare. Fast forward, the DCF team was born! Ambitious design students gathered each week with their specific team to plan a full-fledged career fair.
And I was one of them. From the range of sub-teams, I decided to choose graphics and exhibition.
In the graphics team, I was a part of a collaborative effort in forming the branding of DCF. We had only 10 weeks to make a logo, establish a branding for our team, the career fair, and meanwhile have deliverables all before Spring quarter arrived. The time when the career fair would take place. When we were creating the logo we kept in mind that this would be use for many career fairs way beyond the 2nd annual DCF.
Additionally with creating the logo, I helped with the marketing posters and the Thank-You cards we were giving out to the recruiters.
Not only did I help with graphics, but also exhibits. My friend Isabel and I created the physical brackets that were used in the photoshoots.
We have left a legacy of not only amazing branding, but a life-long impact on the UC Davis design community!
Side projects I took on to refine my Illustrator and Photoshop skills, as well as a few select course work. All original artwork.
As one of Zero to Infinity (ZTI) visual designer, I was responsible for developing guidelines and processes for ZTI’s branding and design process. I also create designed content for ZTI’s Facebook and ran their Instagram page. There we engaged users and promoted community-building. In addition I edited and assisted with editing the podcasts.
About Zero to Infinity: it is a community dedicated to helping young professionals thrive in all aspects of career development. The group features of professionals, entrepreneurs, and mentors from the Forbes 30 Under 30 list and top tech companies like Google, Apple, and Microsoft.
The community is run by the team behind the Zero to Infinity podcast, a show on entrepreneurship and career innovation. The podcast is hosted by Tai Tran, a Forbes 30 Under 30 and former Apple marketing leader.
The Design Career Fair team decided to become a club and so we needed a logo to represent us as the DCF logo was for the Design Career Fair itself.
We had no particular direction in which the logo should look like besides including our name somehow, so I went about using the design brief process.
I compiled a mood board to express my brainstorm ideas. There were three options when coming up with a logo and it can be either iconic, a logotype, or a combination of them both. I drafted a few with the initials, "DCC" but it wasn't speaking out to me, so I reflected on our team and our group's goals. We wanted to become a club so it would be considered "official." But our group's goals remained the same!
Keeping that in mind, I wanted to choose an icon that represented how our club's goal is to help design students with forwarding their careers beyond UC Davis. In the first year of the Design Career Fair, I was just an attendee. It was a small fair that was really full of energy and I felt motivated to talk to employees even though I wasn't looking for a job or internship at that time. I recalled that a symbol of the career fair was an airplane, so I wondered if we could revisit our original old roots....
From a few sketches, I came up with a mock-up of how our logo could look like. As a new club on campus I was concerned about letting people know about our club name and our purpose. I didn't want others to assume we were a club about creating airplanes. So I did a combination mark of the airplane and our name!
With creating a logo comes reiterating! Team leads put in their own input with how to go about the logo and produced their own mock-ups. As we offered each other critique, we agreed with the concept of the airplane logo and create more reiterations.
Team leads came together to finalize a vote on the logo and now it's being used by DCC and all the sub-teams such as graphics, outreach, exhibits, and marketing. This club is continuing beyond the original team, as it is continuing to bring opportunities to students, and far-reaching as we hope this logo expresses too!
*Final logo reiteration courtesy of Isaac Tseng